If you’re marketing a local product and you want to go national, you’ll need an improved presence. Advertising is easier nowadays, though. For example, ads on SiriusXM are great for national presence because satellite radio reaches from coast to coast. That is just one of the available channels for your advertising efforts.
However, not all advertising strategies are created equal. You need to maximize the effectiveness of your ads, so here are some tips to ensure that your ads reach your target market, even when you are on a limited budget:
Go for Online Advertising
One of the simplest and easiest ways to go national for advertising is to go online. The Internet can reach a lot farther than you think. Geo-tagging limits your reach to your local community, but if you plan to reach more customers on a national level, then smart advertising and links can raise your profile easily. Search engine optimization is key, as it brings your product to the top of the search results. Additionally, social media can boost a product’s visibility, especially with viral advertising.
Look at Other Channels
It is not just online where you can advertise. Print, television, and radio are still available as advertising platforms. While TV can be expensive, print and radio ads are still affordable and effective. Though radio is local, satellite radio can reach the entire nation, while print newspapers can have a large readership.
But you don’t want to go all the way with advertising. Choose two channels you’ll want to focus on. Spread yourself out too much and you’ll be spending money without seeing much return. Yes, you’ll probably expect a lot of traffic with a media blitz, but only a few of those will actually become customers. Focus on one or two channels so that your budget isn’t exhausted for minimal results.
One thing you need to remember is to have a consistent look across your ads. You want brand recognition and you won’t get that by shifting things around quickly. Have a recognizable brand logo and tag line so that people will be able to recognize you easily. In addition, you need to keep running the ads constantly. People can forget you if you leave the limelight.
Have a Target Audience
You need to have a particular niche market to target. This ensures that you know how your marketing will work. For example, when you’re selling to young people, there is a different strategy. You will need another strategy for older people. With a particular target audience, you know where to advertise and how you can attract them. Trying to sell to everyone just wastes your resources for minimal gain.
Once you have a target market, identify what advertising channel reaches them and focus your efforts there. It will also influence how you present yourself, either as young and hip or trustworthy and dependable. Research the market and come up with something that will get your target customers’ attention.
If you want your business to succeed when it goes on the national stage, you need to do your best to get the attention you deserve. The tips above should help with that.